Advertising and promotions are a great way to spark sales and profit. Everywhere you look, advertising can be found. From you television sets in the form of TV commercials, songs and catchphrases on the radio, billboards and flyers as forms of out of home advertising, and logos painted almost everywhere. This is the dog eat dog world of advertising, and this is where every brand can make or break themselves. Some branding schemes and promotions become the biggest hits; commercials that go viral online, billboards that everyone talk about, and even a brand’s jingle that you can’t get out of your head. However, as high as advertising can raise you, it can sink you just as low as well. Some advertising schemes fail to such a point that they barely grace the consciousness of the general masses. This is why advertising is always a risk. But it must always be a calculated risk.
According to experts, there are two ways to succeed in advertising: if you can’t beat them, join them. If you can’t beat the new trend in advertising, it would be a wise choice to join the bandwagon, and just make sure your promotion stands out among the rest. Or if you can’t join them, beat them. Think of a new way to stand out among the rest of the advertisers by going for the unexpected. This would be a risk, and yet, one sure to hit off if you play your cards right.
There are several ways to stand out of the crowd. And the new technique is crowdsourcing. It is common knowledge that people is the best way to advertise your product. The word of mouth and people’s testimonies will be the best way to advertise your product. And a great way to reach them would be through the use of giveaways.
A great idea would be to do giveaways and then surprise prizes. For example, if you’re a brand whose target market is the general populace, you can create a fad where you will be giving away custom pins for people to wear around. Then, a great way would be to give prizes to unsuspecting wearers of those custom pins. And then a great marketing idea would be to make the video viral on social network. That way, everyone will get the news of the new promotions. Seeing as how the prizes would be given to unsuspecting wearers, they’d choose to wear them all the time, provided it matches their clothes, that is.
Another way would be to invest in events. If your demographic is that of the younger population, instead of reaching them through the usual medium, you can actually organize a huge party for them, something like a Coachella or a rave. A good thing about this is that it can surely attract the teenage population easily. This might be difficult geographically, but it is very effective. And then you can give each person unique, custom pins with your brand embedded in a cool design to encourage them to wear it. This is how you can raise great awareness. Custom pins would definitely be a great way to remind them of the great time that they had at the party, and the brand that organize it. It’s something that kids would always remember as a fun party organizer, and a great brand overall.
Advertising is very hard, especially if you are competing with a monster of a company. But the real secret in advertising is this: it’s not who has the biggest budget and the most number of commercials that succeed. It’s the ones that make the biggest mark. All it takes is a little time to think out of the box.